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CASE STUDY COMPANY
Wisconsin Ground Water Association (WGWA)

Industry/Business Function: Water Quality / Consumer Education

CHALLENGE
What does ground water have to do with web conferencing? You’ll be surprised at the answer once you have read this. Generating revenue in a non-profit organization is always a challenge. But when your mission is to advance the understanding of ground water in Wisconsin how can you possibly generate revenue through audio and web conferencing? The Wisconsin Ground Water Association (WGWA) is a non-profit volunteer organization. Its members believe the information they share is vital to our environment and our society. They must use every opportunity to share their message and generate the revenues necessary to sustain and grow their organization. What they needed was a way to monetize the value of a significant network of members and consumers.

SCOPE OF WORK
Copper Conferencing (formerly The Conference Depot) provided an opportunity for WGWA to further its cause by participating in Copper Conferencing’s (formerly The Conference Depot) Fundraising Referral Program Bonus. WGWA regularly sponsors technical conferences with hundreds of speakers on topics of great importance to ground water issues. They are very familiar with the benefits of audio and web conferencing and know the importance of keeping their non-profit expenses low. Once Copper Conferencing (formerly The Conference Depot) introduced WGWA to its simple referral program, WGWA began sending referrals for audio conferencing, Webinars, and web conferencing back to Copper Conferencing (formerly The Conference Depot).

RESULT
Since WGWA has been introduced to Copper Conferencing (formerly The Conference Depot)’s Fundraising Referral Program, their members have been receiving quality audio and web conferencing services at very competitive rates. But that’s just part of the story. WGWA has also been receiving bonus checks in the amount of 10% on every one of their referrals. There is little additional effort required by WGWA since Copper Conferencing (formerly The Conference Depot) seamlessly manages the non-profit’s referral list provided. One of Copper Conferencing’s (formerly The Conference Depot) Conference Coaches works closely with WGWA to automate referral revenue without increasing their workload.

Now here’s the bonus on the bonus… even the organization being referred into this program has an opportunity to earn a 10% Fundraising Referral Bonus Check. This goes beyond a win/win. It’s more of a win/win/win. Copper Conferencing (formerly The Conference Depot) continues to provide customized audio and web conference solutions to WGWA and as a result, there are larger bonus checks on the horizon.  The Wisconsin Ground Water Association continues to meet its obligation to its mission of effectively communicating with and educating its audience in part, through the quality audio and web conferencing services provided by Copper Conferencing (formerly The Conference Depot).

To learn more about this referral program, visit our contact us page.

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