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Industry / Business Function: Medical / Communications
Allow employees at growing global company to continue to use existing low-cost international phone service yet provide toll-free international conferencing with customers. These apparently conflicting objectives might stop most audio and web conferencing services from bidding on a project of this magnitude. What conferencing firm could be flexible enough to allow the best of both worlds for this global client and comfortably say, “Go ahead, have your cake and eat it too!”?
With offices in New York, London, and Switzerland, this growing global company initiates many conferences that simultaneously include employees and customers. Since the company has effectively negotiated long-term, excellent long-distance rates both to and from the U.S., it wanted to further to take advantage of these rates by dialing into conference calls with a toll number. The firm also wanted to expand this free service for their North American and European customers as well.
Further complicating things, the company had previously found that it cost more than four times as much for employees to call in toll-free from London to a New York conference than it would for regular long-distance calls. It became obvious that with multiple projects for multiple clients, the cumulative cost difference was quickly adding up to some significant expenses. And so it goes … this global firm wasn’t asking for much … just the world.
It’s kind of like practicing Yoga. You don’t do it once and suddenly become flexible. It’s got to be a daily practice if you are going to be good at it. That’s how Copper Conferencing (formerly The Conference Depot) sees business. Without flexibility, companies get stiff and can’t respond to the unique situations of their customers. With a little flexibility, Copper Conferencing’s (formerly The Conference Depot) International Toll-Free Dial-in Conferencing service provided the global company with an easy solution. It allows their customers to dial in to local toll-free numbers in European countries. Its employees are asked to call a provided regular U.S. number (not toll-free) so that they would be charged an even lower long-distance rate. Attendees in the U.S. and Canada called into a domestic toll-free number. When scheduling a conference call, the moderator invites attendees and customers to call the toll-free number.
The global company gets the best of both worlds; their employees’ calls are charged at the negotiated low bulk long-distance rates while their customers are able to call in toll-free to local European 800 numbers. Globally, they estimated that their savings to be over 34% of the previous conference calling expenses. In addition, conference initiators are asked to enter a billing code at the beginning of each call so that the expenses can be allocated to the correct project for better tracking and reporting.
Better rates, tighter tracking, and flexible options. That’s what Copper Conferencing (formerly The Conference Depot) can do for you. Ask your Conference Coach to show you a few more of those audio and web conferencing Yoga moves before your next conference call.
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